To eliminate information silos and give end users fast access to the knowledge locked inside their training content, GX2 developed an AI-powered solution that transforms how organizations using the Do Process platform access their own corporate knowledge.

By implementing intelligent search capabilities and an advanced consultative agent, the platform now reduces document retrieval time, streamlines interactive process inquiries, and automates the generation of compliant standards like ISO 9001, directly from the video content Do Process's customers already have.

Hear Blake Cook, CEO & Co-Founder of Do Process, share his perspective on the project and his experience partnering with GX2.

The Client: A B2B Platform Reinventing Employee Training with Short-Form Video

Headquartered in Georgia, Do Process is a B2B SaaS platform that companies across industries use to power their own employee training and onboarding. Customers upload their internal training and process videos to the platform, and their employees use it day to day to learn and reference how their job actually gets done.

Co-founders Blake Cook and Tracy Good, who have worked in video-based employee training for over 20 years, built Do Process in 2022 around a simple insight: nobody wants to sit through a 40-minute generic onboarding video. Instead, Do Process works like a TikTok-style platform for the workforce, short, job-specific videos instead of long, generic ones, uploaded by each customer for their own team.

The idea worked. But as customers uploaded more and more content to the platform, a new problem emerged.

The Business Challenge: An Explosion of Content, No Way to Search It

As adoption grew, the video libraries and training materials customers were building on Do Process grew fast, and discoverability didn't keep up. End users knew the answer to their question existed somewhere in their company's library, but finding the exact clip, the exact moment, the exact process step, was slow and frustrating.

This wasn't just a UX annoyance. It was undermining the core value proposition of the product: fast, precise, on-the-job answers for every customer's workforce. Beyond navigation, Do Process also saw a bigger opportunity for its customers, turning their video libraries into actionable knowledge hubs that could support internal processes, compliance, and continuous improvement, not just onboarding.

The Solution: An AI Architecture Built on Two Pillars

GX2 partnered with Do Process to design and build Do Process AI, an AI-powered layer on top of the existing training platform, built around two core capabilities:

1. Smart Search for Precise Answers and Fast Access

Instead of scrubbing through videos manually, users can now search for a specific topic and land on the exact moment in a video where it's addressed. This single feature dramatically cut search time and made the entire content library far more usable, turning passive video archives into an active reference tool employees actually return to.

2. A Consultative AI Agent - a Digital "Super Guru" for Process and Compliance

This is where the project goes beyond search. GX2 built a generative AI agent with deep understanding of every process mapped across Do Process's video content, capable of engaging with employees the way an internal process consultant would.

The agent doesn't just answer questions. It:

• Supports continuous process improvement with contextual insights

• Helps employees troubleshoot in real time, on the job

• Automatically generates complex documentation, including SOPs (Standard Operating Procedures) aligned with international standards like ISO 9001

As Blake Cook, CEO and Co-Founder of Do Process, put it in his own words: 
Instead of manually documenting SOPs in a Word file, the AI agent can transcribe a recorded process video and turn it directly into a formatted, compliance-ready SOP, in whatever format the organization needs, from ISO 9001 to HIPAA-aligned documentation.

Real Business Impact

The results of the GX2 + Do Process partnership span productivity, user experience, and compliance:

• Increased productivity and efficiency: significantly less time spent searching for content

• Improved user experience: smarter, more personalized navigation through training materials

• Higher engagement:  faster search leads to more effective learning and content usage

• Strategic insights: AI interactions surface patterns that drive continuous process improvement

• Stronger compliance support: faster, more accurate generation of standardized documentation

In Blake's own estimate, manually documenting a process by hand can take roughly ten times longer than capturing it on video and letting AI handle the transcription and formatting, and even then, the manual version is more likely to miss details and go unread. Automating that workflow, he says, is saving  tens of thousands of hours through this single implementation.

Why It Worked: Human Vision, AI Execution

Cook is candid about his own role in the project: he's the visionary, not the engineer. Turning that vision into a production-ready AI agent is where GX2 comes in, AI isn't a service the company bolted on to follow a trend, but a discipline it has spent years studying, testing, and applying inside real software projects, using a hybrid delivery model where senior engineers and AI agents work side by side to build intelligent software faster, without sacrificing engineering rigor.

About GX2

GX2 is an AI-augmented nearshore software development company. Since 2009, GX2 has helped enterprises and growth-stage companies accelerate delivery by pairing senior, timezone-aligned engineers with intelligent AI agents, delivering teams that move faster, maintain human accountability, and cost 30–50% below US market rates, without ever dropping below US senior engineering standards.

Ready to bring AI into your product the way Do Process did? Let's talk.